What Happened To The REAL Wonka Chocolate Bars Can You Buy One Today?

Like Toblerone, the crunchy bits can still get stuck in your teeth, but this was better distributed than the Swiss giant’s sugar bomb. Sure, you’re getting a lot of chocolate in one bar, but that just made it more affordable in my book. Though I’d avoided Tony’s in the past, I’ll be giving more of the brand’s bars a try.

The real Wonka Bar was a chocolate bar made to look like the ones from the book and movies. It was inspired by Willy Wonka & the Chocolate Candy Bars Factory and Charlie and the Chocolate Factory. On 9 August 2013, Nestle UK announced that the Wonka Bar was to return to the UK, after having not been sold since 2005. The new Wonka Bars are available in small individual bars and 100g big block bars.

This year I have been able to organise my materials and spend time on the design, and to enjoy the process lot more. Ten Golden Tickets were hidden in the bars and bags of Wonka Exceptionals. Later, more Exceptionals flavors were added, like Wonka Triple Dazzle Caramel and Wonka Fantabulous Fudge. A Nestlé factory in Europe started making Wonka Bars with the flavors and wrappers from the 2005 movie. These included Whipple-Scrumptious Fudgemallow Delight, Nutty Crunch Surprise (which didn’t actually have nuts), and Triple Dazzle Caramel. The company that made them was called the Willy Wonka Chocolate Bars Wonka Candy Company, which was part of Nestlé.

It took several years for the company to nail down a recipe for the Wonka Bar and they finally released one in 1975, per The Huffington Post. The company struggled to solidify their chocolate recipe (literally, as the bars kept melting), and didn’t actually release the flagship Wonka Bar until 1975. For years, Wonka Bars were reintroduced and pulled from markets intermittently. In 1988, the Willy Wonka candy brand was sold to Nestlé, the company credited with inventing chocolate chips ( who still sells some of the best grocery store chocolate chips). They went on to have greater success under the Willy Wonka name, but even they could not withstand the strain of declining sales.

The Golden Ticket that grants five “lucky” children the chance to visit Willy Wonka’s chocolate factory is hidden inside the famous chocolate bars, with the candy serving as a catalyst for the whole story. Still, there were a few promising signs that the beloved candy bar could return. For one, Ferrero released a line of chocolate bars based on their beloved candies in 2022. And second, the release of the musical “Wonka” — starring Timothée Chalamet — could kick start another Wonka Bar campaign, as has been the case with previous movie adaptations. In 1971, a film production company teamed up with Quaker Oats to make a movie version of Roald Dahl’s beloved children’s book. Part of the problem with Quaker’s Wonka Bar strategy was that the 1971 film simply wasn’t very popular in its initial release.

Almost a decade after the last “Charlie and the Chocolate Factory” movie hit theaters, Nestlé brought the Wonka Bar back in 2013 with two flavors. Originally, demand for the chocolate bars was high, with the brand raking in over £3 million a month in the U.K., but those sales quickly declined to just a third of that. It was not long before stores were selling the Wonka Bars at a discounted price, and Nestlé eventually discontinued the candy bars altogether. “Novelty is by its nature often short-term and Nestlé has reintroduced the Wonka brand a number of times,” the company said in a statement, per The Grocer.

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Unwrap recipe ideas, celebration inspiration and product news. ” And secundly, I don’t think the words “butter” and “finger” should ever appear side by side.

Wonka chocolate will be available in three flavours – Millionaire’s Shortbread, Crème brûlée and Chocolate Nice Cream. “Willy Wonka as a brand is synonymous with deliciously imaginative confectionery all over the world.” The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. If I had access to a colour printer the design and making process would likely be very simple. However, I do not, so all of the elements of decoration on the wrapper had to be individually cut and then carefully applied. Though this made for a much longer making process, the results feel really substantial and tactile.

What’s more, we can now get cool Wonka Candy to eat the treats mentioned in the book. The first step to making the bars was to find an inexpensive and widely available chocolate bar that was long and narrow, just as Wonka’s is in the movie. This also lent itself to fitting the long name of the chocolate bar on the wrappers I was making.

Nestlé Japan also released a toy truck containing these bars. However, they have since been discontinued after the sale to Ferrero. The wrappers of the 1971 version are brown with an orange and pink border with a top hat over the “W” in Wonka, similar to the film’s logo, and the chocolate bars resemble Cadbury Dairy Milk chocolate bars.